Privacy policy
This Privacy Policy explains how Boy London America Inc. ("Boy London," "we," "us," or "our") collects, uses, and shares personal information when you visit or make a purchase from boylondon.com (the "Site"), which is hosted on the Shopify platform.
Information we collect
- Information you give us: name, email, shipping/billing address, phone number, and order details when you place an order, create an account, or contact us.
- Payment information: payment is processed directly by Shopify Payments or another Shopify-supported payment processor; we do not receive or store your full card number.
- Automatically collected information: IP address, browser and device type, pages viewed, and referring URLs, collected via cookies and similar technologies (including Shopify's own analytics) when you browse the Site.
- Communications: if you sign up for marketing emails or texts, we collect your email address and/or phone number for that purpose.
How we use your information
We use your information to: process and fulfill orders; communicate with you about orders, shipping, and customer service; operate, maintain, and improve the Site; send marketing communications (only if you've opted in, and you can unsubscribe at any time); prevent fraud; and comply with legal obligations.
Cookies and tracking technologies
We use cookies and similar technologies (including those provided by Shopify and standard third-party analytics and advertising tools) to operate the Site, remember your preferences, understand how visitors use the Site, and, where applicable, show relevant advertising. You can control cookies through your browser settings; disabling them may affect Site functionality.
How we share information
We share information with service providers who help us run the Site and our business, including Shopify (our ecommerce platform and payment processor), shipping carriers (to deliver your order), and standard analytics and marketing tools used in the Shopify ecosystem. We do not sell your personal information. We may disclose information if required by law or to protect our rights, property, or safety.
Data retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, including to comply with legal, accounting, or reporting requirements.
Your rights
Depending on where you live, you may have rights to access, correct, delete, or restrict use of your personal information, and (for California residents, under the CCPA) the right to know what personal information we collect and to opt out of its "sale" or "sharing" as those terms are defined by law. Boy London does not sell personal information for monetary payment. To exercise any of these rights, contact us at shop@boylondon.com.
Children's privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.
Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date below reflects the most recent changes.
Contact us
For questions about this Privacy Policy or your personal information, contact us at shop@boylondon.com or Boy London America Inc., 1029 N Todd Ave., Azusa, CA 91702.
Last updated: November 1, 2026