TRADITIONAL FUNKY
BRAND OF UK

TO RECREATE BOY LONDON, A TRADITIONAL FUNKY BRAND OF UK(ORIGIN), BY ADDING NEW FEELINGS AND TRENDS TO GUIDE A NEW FASHION WAY.

BRAND IDENTITY

BOY LONDON`S EAGLE LOGO SYMBOLIZES POWER&UNIQUENESS

THE STORY OF BOY IS A TRUE ONE OFF. IN THAT, THE WILDEST RUMORS AND LEGENDS THAT SURROUND IT COULDN`T HOPE TO COMPETE WITH THE REALITY. BELOVED BY THE UNDERGROUND, BUT FREQUENTLY COURTED BY AN OVERGROUND, HUNGRY FOR A PIECE OF BOY’S TRADEMARK ATTITUDE, IT REMAINS THE LABEL THAT EVERYONE WANTS IN ON.

BOLD&UNIQUE

REPRESENT A BOLD & UNIQUE MIND OF BOY LONDON LOOK

HIGH-END STREET

ALWAYS LEADING A NEW HIGH-END STREET LOOK TREND BY NOT REPEATING THE PREEXISTENCE

SPORTIVE & CASUAL

REPRESENTS NEW STYLES THAT IS SPORTIVE & CASUAL WEAR TO EVERYONE FOR EVERYWHERE

BOLD&UNIQUE

REPRESENT A BOLD & UNIQUE MIND OF BOY LONDON LOOK

HIGH-END STREET

ALWAYS LEADING A NEW HIGH-END STREET LOOK TREND BY NOT REPEATING THE PREEXISTENCE

SPORTIVE & CASUAL

REPRESENTS NEW STYLES THAT IS SPORTIVE & CASUAL WEAR TO EVERYONE FOR EVERYWHERE